Tobacco Marketing and Point of Sale
The tobacco industry spends $1,000,000 per hour to promote their products in stores (i.e., point of sale). In Minnesota, $337,877 per day is spent by the tobacco industry promoting tobacco products in stores.
Tobacco Marketing: Promotions, Price, Placement
Promotional spending by the tobacco industry is used to encourage store customers to “buy now” through coupons, discounts, special offers and multi-pack offers that keep prices low.
Raising the price of tobacco products prevents youth from ever starting and helps current smokers quit, ultimately saving lives.
Tobacco advertising at the point of sale includes signs and functional items, such as calendars, with positive brand imagery placed where they are easily visible in stores.
Together, point of sale promotions and advertising build relationships with consumers for two purposes: to start them using tobacco and keep them using tobacco.
We are all not equally targeted. Communities with lower median incomes and higher percentage of people of color have a greater number tobacco retailers, and more frequently are exposed to tobacco marketing.
- Kids are 2 times more sensitive to tobacco advertising than adults
- Cigarette marketing is more likely than peer pressure to influence kids to smoke
- Advertising by tobacco companies contributes to 1/3 of underage experimentation with smoking
Exposure to tobacco marketing and advertising distorts youth perceptions of availability, use and popularity of tobacco use. The more young people are exposed to cigarette advertising, product displays and promotional activities, the more likely they are to smoke.
- Restricting coupon redemption, multi-pack offers and discounts as part of tobacco retailer licensing agreements.
- Restrict all advertising regardless of its content (content-neutral advertising restriction).
- Limit the size, type, and/or number of tobacco ads o Size: Limit advertisements to a certain percentage of the total window area or frontage of retailer
- Type: Prohibit electronic, scrolling, or otherwise dynamic advertising, specify types of materials, colors, or typeface to be used, or specify a minimum quality of construction.
- Number: Limit the number of advertisements each business can post.
- Limit the time, place, and/or manner (but not content) of tobacco advertising.
- Time: Allow tobacco advertising in retail stores to be visible only when youth are in school or under night-time curfews.
- Place: Prohibit tobacco advertising at stores near schools or within a certain distance (e.g., 10 feet) of the cash register.
- Manner: Prohibit outdoor signage or sandwich-board advertisements.