California Department of Public Health (CDPH) director and state health officer Dr. Ron Chapman today issued a Health Advisory and the “State Health Officer’s Report on E-Cigarettes: A Community Health Threat,” warning Californians of the toxicity of electronic cigarettes (e-cigarettes).
In tandem with this release was the launch of the public education and media campaign, “Still Blowing Smoke”. This new campaign, often seen with the tagline “WAKE UP”, aims to debunk the myths that e-cigarettes are just harmless water vapor. Read more to see the campaign highlights and some powerful new short videos…
“E-cigarettes contain nicotine and other harmful chemicals, and the nicotine in them is as addictive as the nicotine in cigarettes,” said Chapman. “There is a lot of misinformation about e-cigarettes. That is why, as the state’s health officer, I am advising Californians to avoid the use of e-cigarettes and keep them away from children of all ages.”
Highlights of the report include:
- Exposure to nicotine during adolescence can harm brain development.
- E-cigarettes do not emit a harmless water vapor, but an aerosol that has been found to contain at least 10 chemicals that are on California’s Proposition 65 list of chemicals known to cause cancer, birth defects or other reproductive harm.
- E-cigarettes are not FDA-approved cessation aids.
- Between 2011 and 2013, e-cigarette advertising jumped more than 1,200 percent and used marketing tactics to appeal to youth. Those tactics include the use of cartoon characters such as Hello Kitty which is prohibited in traditional cigarette advertising.